Fuel is led by RevUnit and Startup Junkie, with mentorship provided by experienced entrepreneurs, investors, and subject matter experts from the largest enterprises and transportation and logistics companies in the world.


In 2013, RevUnit, then a small team of just 12 full-time employees, became one of Walmart’s key, strategic technology partners before its first official birthday. Six years later, RevUnit is a key strategic technology partner to each of the Fortune 500 companies in the immediate Northwest Arkansas area, including Walmart, J.B. Hunt, and Tyson.

Headquartered at the Exchange in the heart of the Bentonville Arts District, RevUnit has grown at a triple-digit rate for the past three years and now employs a close-knit family of nearly 100 talented designers, developers, and strategists who are scattered all across the country building technology to help enterprises work better.

RevUnit is proud to have been named to the Inc. 5000 list of America’s Fastest Growing Companies for each of the past two years and was recently named on Entrepreneur’s list of Top Company Cultures. RevUnit has also been named as a Best Place to Work in Arkansas for three consecutive years, and its founders, Joe Saumweber and Michael Paladino, were recognized by the Small Business Administration as the 2018 Arkansas Small Business Persons of the Year.

The Startup Junkie team has facilitated 10 previous accelerator programs with nearly 150 alumni companies. They engage thousands of entrepreneurs in the Northwest Arkansas region through a vibrant startup culture. Their clients have raised $130.8 million in private investment capital and scaled to a collective $564.8 million in annual revenue.

As an entrepreneurial support organization, Startup Junkie is the drumbeat for activity in the local startup ecosystem.  Specifically, Startup Junkie helps entrepreneurs start and grow ventures through 1:1 consultation, events, workshops, and programs like this accelerator.

Startup Junkie knows what it takes to be a small team going after multi-million dollar enterprise contracts. Backed by the Walton Family Foundation, U.S. Economic Development Administration, and Arkansas Economic Development Corporation, Startup Junkie has been awarded long-term funding to provide high-quality services at no cost to the entrepreneurs they serve.


Joe Saumweber

Co-Founder and CEO, RevUnit

Joe is a thought-leader on digital transformation within the enterprise with an emphasis on beautiful, usable tech that improves employee engagement, productivity and communication. Joe’s passion is building great teams that build great products.


Michael Paladino

Co-Founder and CTO, RevUnit

Michael leads RevUnit’s efforts to stay on the cutting edge of emerging technologies. His current areas of focus include AI, machine learning and conversational interfaces which can all be used to help RevUnit clients #WorkBetter.


Seth Waite

Chief Strategy Officer, RevUnit

Expert problem-solver, strategist, and futurist, Seth’s experience in content strategy has influenced his commitment to impactful storytelling in all he produces. He leads RevUnit growth, focusing on the digital transformation of enterprise workforces.


Haley Allgood

Executive Director, Startup Junkie

Haley leads programs focused on entrepreneurial education, inclusive ecosystem development, and workforce training. Her expertise lies in contract management, enterprise sales, and operations. This is the sixth program with more than 50 alumni companies Haley has supported in NWA.


Michael Iseman

Chief Relationship Officer, Startup Junkie

Michael is both a connector and a community organizer. During his tenure at Startup Junkie, he has assisted more than 500 new ventures (and counting). He is a co-host and producer of the Startup Junkies Podcast, and is an entrepreneur in his own right. Michael is co-founder of FML The Game and BioBotics Systems.


Megan Frohardt, CPA

Executive Consultant, Startup Junkie

Megan has always had a passion for sustainable, long-term community development. With her background in accounting and data analytics, she works with startups to build financial proformas, create budgets, determine strategic pricing, and provide general accounting and operation management support.


Mason McClelland

Product Owner, RevUnit

A technology professional with a passion for digital and breakthrough technology, Mason has experience in both a large, Fortune 500 company as well as a startup company with fewer than 10 employees. CAPM certified, experience with both waterfall and agile methodologies.


John Schnettgoecke

Senior Strategist, RevUnit

Along with the rest of the talented souls on board the RevUnit Rocketship, John is on a mission to help enterprise organizations #WorkBetter. He uses intelligent platforms and products to accelerate Digital Transformation for large organizations. 


Ellen Brune

Entrepreneur in Residence, Startup Junkie

Ellen has a PhD in Chemical Engineering and is the Founder of Boston Mountain Biotech. In her role as a mentor to the startup community, Ellen has provided support in the areas of business development and strategy, research validation, commercialization studies, and patent strategy.